Last Updated: September 30, 2025
Cookies are tiny text files stored on your device when you visit a website. They help websites remember things about you—like whether you're logged in, what's in your cart, or which pages you've visited.
That's it. No magic. No surveillance state. Just small files that make websites work.
Purpose: Make the website actually function.
What they do:
Can you disable them? Technically yes, but the site won't work right.
Duration: Session cookies (deleted when you close the browser) and some that last up to 1 year.
Purpose: See what pages people visit and where traffic comes from.
What we track:
What we don't track:
Tools we use:
Can you disable them? Yes. Use your browser settings or opt-out tools. The site still works fine without them.
Duration: Up to 2 years (standard analytics cookie lifetime).
Purpose: Handle newsletter signups and form submissions.
What they do:
Third party: Kit (ConvertKit) handles these. Their privacy policy covers how they use cookies: convertkit.com/privacy
Can you disable them? Yes, but you won't be able to subscribe to the newsletter.
Duration: Varies, typically up to 1 year.
Purpose: Handle meeting bookings and scheduling.
What they do:
Third party: Cal.com handles these. Their privacy policy: cal.com/privacy
Can you disable them? Yes, but you won't be able to book calls through the site.
Duration: Varies, typically session-based with some lasting up to 1 year.
No advertising cookies. I don't run ads or sell ad space. No Facebook Pixel. No Google Ads tracking. None of that.
No cross-site tracking. I don't follow you around the internet. What you do on other sites is your business.
No behavioral profiling. I'm not building a psychological profile of you to manipulate your decisions.
No selling your data. Your cookie data isn't for sale. Ever.
Kit (ConvertKit):
Cal.com:
Payment processor (Stripe):
Analytics provider:
I don't control third-party cookies. Each service has its own privacy policy. If you have concerns about their cookies, check their policies or disable them in your browser.
All major browsers let you:
How to do it:
Cookie management tools:
Most browsers have a "Do Not Track" setting. I respect it. If your browser sends a DNT signal, I honor that preference.
Reality check: Not all websites respect DNT. I do, but it's not legally enforceable everywhere.
Settings → Safari → Block All Cookies (or customize)
Chrome app → Settings → Site settings → Cookies
If you're opening links from apps (Facebook, Instagram, etc.), those browsers may have their own cookie policies. I don't control that.
EU visitors: Cookie consent banner appears on first visit. You can accept, reject, or customize which cookies you allow.
Everyone else: Cookies are used by default. You can disable them in your browser settings anytime.
Your choice matters. Essential cookies are necessary for the site to work, but analytics and third-party cookies are optional. Disable them if you want.
If I add new cookies: I'll update this policy and change the "Last Updated" date.
Material changes: If I start using cookies in a significantly different way (like adding advertising), I'll notify subscribers via email.
Check the date at the top. If you want to see what changed, compare against your last visit.
Session cookies: Deleted when you close your browser.
Persistent cookies: Expire after their set duration (anywhere from 30 days to 2 years).
You can delete them anytime. Clear your browser cookies and they're gone immediately.
Want more details about what cookies are currently set?
Check your browser's developer tools (usually F12) → Application/Storage → Cookies. You'll see every cookie currently stored from this site.
Still have questions?
Email: simon@lemonbrand.io
I'll respond within 48 hours.