Free tool · AI creator content
Model creator content like a P&L.
Posting cadence → views → inquiries → recurring customers → profit, on the production costs you enter. Every tinted cell is an assumption: change it to your numbers and everything recalculates, charts included.
Sample output · fully AI-generated
This is what the model is pricing.
Four real clips from AI content pipelines: one consistent character carried across locations, and two published shorts. Each finished video like these is what the credits column pays for.Four moves, one honest number.
1
Pick a preset
Conservative, Base, or Aggressive. Each is a complete set of assumptions, not a promise.2
Enter your numbers
Every tinted cell is editable: cadence, views, rates, margin, credit costs. The model recalculates live.3
Read POAS and POI, not ROAS
Revenue ratios flatter thin margins. The bottom band shows profit per dollar spent.4
Scale ads only while POI > 0
Paid turns on in month 4, on proven videos. If POI goes negative at your real margin, the budget stops.presets, or edit any tinted cell
| Dimension | Organic content | Paid ads | Total | |
|---|---|---|---|---|
Activity | Videos / day (unique) | — | — | |
| Channels (cross-posted) | — | — | ||
| Placements / month (cross-posted) | 270 | — | — | |
| Average views per placement | — | — | ||
| Monthly views / ad clicks | 108,000 | 833 | — | |
| Inquiry rate (%) | % | |||
| Inquiries / month | 43.2 | 16.7 | 59.9 | |
Outcomes | Qualified rate (%) | shared | ||
| Close rate (%) | shared | |||
| New customers / month | 4.3 | 1.7 | 6 | |
| Revenue per customer ($/month) | shared | |||
| Profit margin on that revenue (%) | shared | |||
Inputs | Generation credits / finished video | — | — | |
| $ per credit (plan rate) | — | — | ||
| Production cost / month | $662 | — | — | |
| Your system build cost (one time) / ad budget from M4 | — | |||
| Cost per click ($) | — | — | ||
| Customer churn (% / month) | shared | |||
Accountability | Customer base at month 12 | 41.2 | 13.9 | 55.1 |
| Monthly revenue at month 12 | $28,869 | $9,698 | $38,567 | |
| Year-1 revenue | $173,017 | $49,796 | $222,812 | |
| Year-1 gross profit | $60,556 | $17,428 | $77,984 | |
| Year-1 channel cost (as entered) | $17,938 | $9,000 | $26,938 | |
| ROAS (revenue ÷ cost) | 9.65× | 5.53× | 8.27× | |
| ROI (ROAS − 1) | 8.65× | 4.53× | 7.27× | |
| POAS (profit ÷ cost) | 3.38× | 1.94× | 2.89× | |
| POI (POAS − 1) | 2.38× | 0.94× | 1.89× | |
| Break-even month (profit basis) | — | M7 | ||
Monthly gross profit, months 1–12
OrganicPaid
Cumulative gross profit vs. cost
Cumulative gross profitCumulative cost
Break-even: month 7, on profit, not revenue. Cumulative gross profit passes cumulative cost (build + production + ads) in month 7.
Why POAS and POI
ROAS counts revenue. Revenue doesn’t pay bills.
Most content plans stop at ROAS: revenue divided by spend. On a thin margin that number flatters you into losing money. At a 35% margin, a 3× ROAS is barely break-even (3 × 0.35 = 1.05).POAS asks the honest question: how many profit dollars does each dollar spent return? POI subtracts the dollar you spent. The rule this calculator enforces: ad budget only scales while POI stays above zero, measured on your real margin.The cost side is yours to set. AI video generation is priced in credits: quality models burn 50–120 credits per clip, volume models 8–15, and a subscription credit runs roughly $0.04–0.05. The default of 150 credits per finished video reflects a mixed pipeline with rerolls. Paid defaults use current short-form lead-gen benchmarks (CPC $0.80–1.50, click→inquiry 1.5–3%).
Want the system behind the model?
This calculator is how we scope content systems: character, production agent, approval workflow, and the ad playbook that only scales winners. The paid work starts with one inbox.