Skip to main content
Lemonbrand
Join

Growth engine · for agencies

The creative, testing and truth system behind your clients' Meta ads.

For agencies running Meta for Shopify brands. Use it on your accounts, or put your name on it.

US$10,000 per brand per monthMonth to monthMedia and creator fees at cost

Book a call with ClaySee a sample account
Sample account, last 90 daysSynthetic
Cost per new customer$150Breakeven is $65
1,200new Shopify customers
1 in 3ads got a fair test
14 of 520ads reached 10 sales
Works with your clients' stack

01 · A sample account

What a typical account looks like inside

A supplement brand on Shopify, $60,000 a month on Meta. Synthetic: every number changed, every name made up.

$150 per new customer. Breakeven is $65.

Sample account. Meta spend divided by new Shopify customers, by week.

$0$50$100$150$200Breakeven $65Aug 4Aug 18Sep 1Sep 15Sep 29Oct 13

1 in 3 ads ever gets a fair test.

Sample account. Ads by 90-day spend; a fair test is $130 or more.

0100200Fair test: $130+243Under$1082$10 to$5025$50 to$13087$130 to$50065$500 to$2k18$2kand up

A few ads carry the account.

Sample account. All 520 ads ranked by spend.

$0$7.5k$15kTop 14 ads: 43% of spendThe other 506 share the restAd with the most spendAd 520

14 of 520 ads reached 10 sales. One beat breakeven.

Sample account. Each dot is an ad; navy dots reached 10 sales. Small dots under the line are one or two lucky sales.

No sale Shopify can tie to the ad (387 ads)$50$100$500$1k$5k$1$10$100$1k$10kSpend per ad, 90 days (log scale)Breakeven $65Shopify cost per new customer (log)

Meta claims 900. Shopify can tie 560.

Sample account. Purchases over 90 days.

Meta says it drove900Shopify can tie to Meta56048% of all orders carry no tracking tag (UTM) at all.

The gap is there every week.

Sample account. Purchases per week, Meta's count against Shopify's.

04080120MetaShopifyAug 4Sep 15Oct 20

The oldest live ad is 35 days old.

Sample account against three category leaders (anonymised).

Category leader A, oldest live ad25 monthsCategory leader B, oldest live ad19 monthsCategory leader C, oldest live ad15 monthsSample account, oldest live ad35 days

Spend is flat. Sales follow the week.

Sample account. Daily spend and new customers, one offer launch.

Meta spend per day$0$1.5k$3kNew Shopify customers per day02040Offer launchAug 4Sep 3Oct 3Nov 1

02 · The full stack

Seven parts, run daily, reviewed with you weekly

Agents do the work, one Lemonbrand operator runs it. You keep the switches: ads land paused.

Truth pageLast 90 days, ad by ad
AdMeta claimsShopify tiesPer new customerHow sure
SC-062Video, podcast clip3114$53High
SC-031Static, seasonal offer49$152Medium
SC-001Video, doctor on camera38$1,528Low

Truth

Meta and Shopify joined ad by ad, every day, with how sure we are.

Plugs into

Return on ad spend by hook type

Sample account, with the 90% range.

0.00.51.01.51.0 = spend backVideosInjection contrastScience or studyDoctor on cameraQuestion openerStaticsSeasonal offerResult numberLifestyle photoSocial proof
Parent: SC-062What sold
  • Product in hand in the first 3 seconds
  • A spoken statement of about 9 words, not a question
  • Captions only, no cut in the first 3 seconds
  • 20 to 35 seconds long

Next: 4 variants, one change each (opening line, who is on screen, length, offer).

What sold

12 months of ads read and ranked by hook type. The winners become parents.

Plugs into

Early numbers against 30-day cost per sale

Sample account, fair-tested ads.

Hook rate (first 3 seconds watched)No link to sales (r = 0.04)$50$200$1k10%30%50%Day-3 cost per salePredicts sales (r = 0.79)$50$200$1k$50$200$1k

Signals

Which early numbers predict sales on this account. Stop and keep rules tested on its own history.

Plugs into
Category long-runnerLive 19 months
AdvertiserCategory leader B
Live19 months, still running
New creative per week11
You have tried thisNever

Live 60+ days is a sign the ad pays for itself, never proof.

Competitive intelligence

The category's long-running ads, how fast rivals ship, and what your client never tried.

Plugs into

What creators quoted for one video

Sample account, 24 creators.

$0$400$800$1.2k$1.6kMedian $410Lowest quarter $240 or less24 creators who quoted after a paid outreach, from $90
Creator inbox3 need you
Maya R."Happy to do it. My rate for one video is $350, usage 6 months."Answered: brief and contract sent
Jordan T."Can I talk about my own results with it?"Draft ready for your yes
Clip 3 of 5, Maya R.Product in frame by 0:02, captions clean, no claim outside the approved list.Passed quality check

Creators and footage

Outreach, an inbox agent that drafts for a person, briefs from winning hooks, every clip checked.

Plugs into
Test boardThis week: 15 tests
Testing, days 1 to 3About $40 a day each, own ad set
Day 2: $61 per sale
Day 1: no sale yet
Stopped on day 3Day-3 cost per sale over the line
Day 3: $310 per sale
Graduated on day 7Kept running, never relaunched
Day 7: $58 per sale

Variants and fair tests

About 20 variants and 15 fair tests a week. Stop on day 3, graduate on day 7.

Plugs into

Blended cost per new customer

Sample account. Shaded band: the day-90 target.

$0$50$100$150$200Day-90 target: $105 to $120 (a target, not a result)Last week $170Aug 4Sep 15Oct 20

One number, weekly

Blended cost per new customer, and a 20-minute review on what moved it.

Plugs into

03 · What you get

Week 1, every week, day 90

Week 1

48 hto a live truth pageFrom the day access is connected
12 moof ads read: what soldWith the parent list and the category scan

Every week from week 2

~20new variantsCounted in the ad account, uploaded paused
~15fair testsAds with about $40 a day for 3 days
5 to 10usable creator clipsClips that pass the quality check
20 minweekly reviewOn the one number

By day 90: targets

20 to 30%lower cost per new customer, same spendLast 4 weeks against the 4 before kickoff
50%of spend on ads 30+ days oldShare of Meta spend, from the ad account
Knowncost per usable clipCreator fees divided by clips that pass

The day-90 target, on the sample account

Sample account. Navy is what happened; the shaded wedge is the target path, not a result.

$0$50$100$150$200Next 90 days: the target$105 to $120Last 12 weeksKickoffDay 90

Results depend on the brand's offer, margins and budget. These are targets we steer to and report weekly, not promises.

04 · How it works

Connect four things. We run the first week.

How it works1 min 16 s · The seven parts and the weekly loop, start to finish.
What you connect44 s · Meta, Shopify, Slack and a creator inbox, and what each one is for.
Your first week59 s · From kickoff to the first fair tests.
The weekly loop1 min 2 s · Variants, tests, creators and the 20-minute review.
  1. SignOne brand, month to month.
  2. Connect MetaPartner access: read, plus paused uploads.
  3. Connect ShopifyRead-only orders and customers.
  4. Slack and a creator inboxOne shared channel, one outreach mailbox.
  5. Kickoff callMargins, claims, who turns ads on.
  6. Within 48 hoursThe truth page is live.
  7. Days 3 to 5What sold, the parents, the category scan.
  8. Days 6 and 7First variants, paused for your yes. First review.

The connect checklist, step by step

05 · Two ways to run it

Use it, or put your name on it

Use it

Your team keeps the account and the strategy. We bring the engine, as your partner.

White-label it

Everything goes out under your name. You keep the client and set the price.

06 · Pricing

One plan, per brand

Growth engine

US$10,000 per brand per month

Month to month. Cancel with 30 days' notice.

Book a call with Clay

Included

  • All seven parts, every week
  • One Lemonbrand operator
  • A shared Slack channel
  • The 20-minute weekly review

Paid by the brand, at cost

  • Media budget, tests included
  • Creator fees

07 · Questions

Straight answers

How do you handle attribution?

The truth page shows Meta's claim and what Shopify can tie to each ad, side by side, with how sure we are. We steer by blended cost per new customer: Meta spend divided by all new Shopify customers. No platform can inflate it.

What access do you need to the ad account?

Partner access in Meta Business Manager: read for the truth page, and permission to upload ads paused. We never switch an ad on or change a budget. The connect page lists every access.

Who approves the ads and the claims?

You or the brand. Ads only use claims from a list the brand approves, and every ad lands paused. A person on your side turns it on.

Who owns the creator footage?

The brand. Usage rights are written into every creator agreement, and the footage library stays with the brand if you stop.

What if the results don't come?

You see it in the weekly number first. It's month to month: if it isn't earning its fee, cancel with 30 days' notice.

How does white-label work?

The truth page, the weekly report and the review carry your agency's name. Your client talks to you, we work with your team in Slack, we invoice you and you set your price.

How do we cancel?

30 days' notice in writing, any time. We remove our access. The brand keeps the footage library, the parent list and an export of the truth page.

Bring one brand you run Meta for.

30 minutes with Clay on how the engine would run on it.

Book a call with ClaySee what you connect