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Growth engine · Connect

Five things to connect. Then your truth page is live in 48 hours.

For whoever holds admin on the brand's Meta and Shopify. Our Business ID and Slack invite come with the signed agreement.

  1. Meta Business Manager: add Lemonbrand as a partner

    About 10 minutes. Needs admin on the business portfolio and on each asset.

    1. Open business.facebook.com, go to Settings, then Users, then Partners.
    2. Click Add, choose Give a partner access to your assets, and enter Lemonbrand's Business ID.
    3. Pick the ad account, the Facebook Page (and the Instagram account linked to it) and the pixel, and set the access below for each. Choose partial access, not full control.
    4. Click Assign assets. Tell us in Slack and we accept on our side.
    AccessUsed forNever used to
    Ad account: view performanceThe truth page: every ad's spend, results and creative, every dayChange a budget, a bid or billing
    Ad account: manage campaignsUploading new variants paused, in their own test ad setsSwitch an ad on. A person on your side does that
    Page and Instagram: create ads, view insightsRunning ads from the brand's page, reading what they didPost, reply or message as the brand
    Pixel (Meta now calls it a dataset): viewMatching Meta's reported purchases against ShopifyChange events, settings or connections

    If the ad account lives in your agency's Business Manager, share it from there the same way. Only an admin of a page can share that page.

  2. Shopify: read-only access to orders and customers

    About 5 minutes. Needs the store owner or a staff member who can manage users.

    Pick one. Collaborator access is cleanest: no staff seat, removed in one click.

    1. Collaborator access (recommended). In Shopify admin, go to Settings, then Users, and find Collaborators. Copy the 4-digit collaborator request code and send it to us. We send a request for view access to orders, customers and reports; you approve it.
    2. A staff account. Add a staff member with our operator's email and only View orders, View customers and Reports (Shopify calls them Analytics on some plans) switched on.
    AccessUsed forNever used to
    Orders and customers: readTying every new customer to the ad that brought them, and the one weekly numberEdit an order, a refund, a product, a price or the theme
    Reports: readRevenue and repeat rate for the truth pageExport customer lists anywhere outside the engine

  3. A Slack Connect channel

    About 2 minutes.

    Create a channel (for example #growth-engine-brandname), click the channel name, choose Share channel (Slack Connect), and invite our operator's email. Or accept the invite we send you. If your workspace is on Slack's free plan, accept ours: we host the channel.

    AccessUsed forNever used to
    One shared channelDaily notes, ads waiting for your yes, the weekly reviewRead any other channel in your workspace

  4. A creator inbox

    About 15 minutes, mostly for whoever runs the domain.

    Pick a mailbox for creator outreach: a new address on the brand's domain (like creators@brand.com) or a sending subdomain (like hello@creators.brand.com), which keeps outreach away from the brand's main mail. White-label partners can use the agency's domain instead.

    We send the three DNS records (SPF, DKIM and DMARC: the records that prove mail really comes from that domain) to whoever manages it.

    AccessUsed forNever used to
    One outreach mailboxReaching creators, answering replies within the templates you approveEmail as the brand without your approval, or touch any other mailbox

  5. The kickoff call

    45 minutes, booked when you sign.

    • The offer, the margins and the breakeven cost per new customer
    • The approved claims list: what an ad may and may not say
    • Who turns ads on, and how fast
    • The weekly test budget, paid by the brand at cost
    • The 20-minute weekly review slot
Within 48 hours, your truth page is live.

Every ad with its creative, what Meta claims, what Shopify can tie to it and the cost per new customer. The 12-month read of what sold follows by day 5.

What we never do

Humans keep the switches

Agents upload ads paused and draft messages. A person on your side approves and turns things on.

Never switch an ad on
Never change a budget or a bid
Never email or message as the brand without approval
Never edit the Shopify store
Never post on the brand's pages

Questions before you start? Book a call with Clay