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Lemonbrand
Free growth read

Sample account · synthetic

520 ads in 90 days. 14 reached 10 sales.

This is what the free growth read shows, on a made-up supplement brand. Yours comes back in 48 hours, on your client's real account.

$150cost per new customer. Breakeven is $65.
1 in 3ads got a fair test (170 of 520 reached $130 of spend).
35 daysthe oldest ad still live. Category leaders keep theirs 15 to 25 months.

Sample account, synthetic.

The truth table

Ad by ad: what the platform claims, what the store can tie.

The 12 ads that sold the most, ranked by real orders.

AdHookSpend claims can tieCost per tied sale
SC-005 · videoScience or study$6,0618539$155
SC-002 · videoDoctor on camera$11,3396238$298
SC-006 · videoQuestion opener$5,4481330$182
SC-012 · videoScience or study$3,000126$115
SC-004 · videoDoctor on camera$6,1952016$387
SC-013 · videoDoctor on camera$2,8647415$191
SC-009 · videoScience or study$4,2071215$280
SC-062 · videoDoctor on camera$7453114$53
SC-011 · videoScience or study$3,2831514$235
SC-003 · staticResult number$6,9001113$531
SC-044 · videoInjection contrast$1,0262512$86
SC-020 · videoInjection contrast$1,9531611$178

Sample account, synthetic. Shaded: under the $65 breakeven. Tied sales are orders the store can link to the ad; the platform counts its own.

The one number

$150 a customer, against a $65 breakeven.

Ad spend divided by all new customers, every week.

$0$50$100$150$200Breakeven $65Aug 4Aug 18Sep 1Sep 15Sep 29Oct 13

Who gets the credit

The platform claims 900. The store can tie 560.

Same 90 days, same ads.

Meta says it drove900Shopify can tie to Meta56048% of all orders carry no tracking tag (UTM) at all.

Fair tests

Two in three new ads never got a real chance.

Ads by total spend. A fair test is $130 or more.

How much each ad was given

0100200Fair test: $130+243Under$1082$10 to$5025$50 to$13087$130 to$50065$500 to$2k18$2kand up

A few ads carry the account

$0$7.5k$15kTop 10 ads: 37% of spendThe other 510 share the restAd with the most spendAd 520

Every ad

14 of 520 ads reached 10 sales.

Each dot is an ad: what it spent, and what each sale it can be tied to cost.

No sale in real orders (387 ads)$50$100$500$1k$5k$1$10$100$1k$10kSpend per ad, 90 days (log scale)Breakeven $65Cost per new customer, real orders (log)

What sold

What kind of ad sells, with how sure we are.

Return on ad spend by hook type, with a 90% range.

By hook type

0.00.51.01.51.0 = spend backVideosInjection contrastScience or studyDoctor on cameraQuestion openerStaticsSeasonal offerResult numberLifestyle photoSocial proof

Which early numbers predict sales

Hook rate (first 3 seconds watched)No link to sales (r = 0.04)$50$200$1k10%30%50%Day-3 cost per salePredicts sales (r = 0.79)$50$200$1k$50$200$1k

Sample account, synthetic. Your read uses your client's own 12 months.

Get this for one of your clients, in 48 hours.

Get a free growth readBook a call with Clay

Free growth read: one client account, read only, every ad ranked by what actually sold, in 48 hours. Then a 30-minute call.